Together with Saatchi & Saatchi NY, we created this animated campaign for IAMS. Called “Beautiful Inside,” it plays on the classic story of good versus evil.Viewers are taken inside a cat’s belly to see how the “white knight” of prebiotics can fight bad bacteria and come to the rescue of pet digestive health. The purpose was to drive awareness of IAMS ProActive Health with PreBiotics and educate consumers about how PreBiotics can strengthen their pets’ immune defenses.