In this role, the wearer is always in control — when still, the wearer’s calm and wise attitude is reflected in the lines’ subtle movement; when driven to action the lines break apart or come together at the wearer’s dynamic will. Adding to this in the TV commercial, the balance of stillness and vibrant action further highlights a sense of time, movement and travel that audiences can relate to.

Learning from the DNA campaign, the grid and the overall approach put in place for the Colour Codes campaign were further refined, which contributed to time saving, flexibility and scalability of the assignment. In addition to the new TV commercials, templates for magazine ads, booklets, billboards, in-store branding and vehicle wraps were also created.