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UTV Stars
When UTV approached THANK YOU to create an identity for their new TV channel, one word naturally emerged: opulence. When introducing this new fashion and pop culture TV channel by the East Indian TV giant, glitz and glamour are in order. As the first official Bollywood channel simultaneously launched in Mumbai and the United Arab Emirates, UTV Stars called for high production value, and a smooth, rich and saturated universe.
THANK YOU jumped at the opportunity, embracing UTV’s unique cultural milieus to craft a perfect blend of dazzling glitter and eye-popping design that carried into all facets of the experience. Everything from logo design, to templates for billboards, catalogs, and vehicle wraps; TV studio set design, and the station’s identity, exuded the unmistakable feel of luxury. THANK YOU created the well-tailored packaging for a TV channel highlighting fame and fortune: one that delivered a healthy dose of lust and craving to the consumer.
Project: Channel identity
Client: UTV Group

UTV Stars reel
 

Swatch “Touch”

Youtoo Social TV

UTV Stars

Sundance Channel

Swatch “New Gent”

Swatch + MTV EMA Belfast 2011

Kidrobot for Swatch

Swatch “Full-Blooded”

Jeremy Scott for Swatch

Swatch & Art iPad app

Rankin for Swatch

Swatch “Lady Original”

ION Television

Swatch “Bijoux”

Swatch MTV Playground

Swatch “Colour Codes”

Showreel

Icelandair Cargo

Swatch “Creart”

DR “Ramasjang”

Spark CG Festivals

Umpqua Bank

Adobe Partner Portal

DR “Kids”

Adobe Max

Sami Yusuf

Iams PreBiotics

Twenty 120

Morgunblaðið

Danish Nurses Association

Síminn

IO Interactive “Mini Ninjas”

Arla

TDC “Max One”

Moderna

DR “Boogie”

MTV “Transistor”

Egils

Icelandair

Carpark North

Montmartre

Sjóva

Performances

DR “Grand Danois”

Läkerol

Kristall Plús

MTV “20:00”

PFA

Outlandish “Look Into My Eyes”